The Travel Challenge

The Problem

More Seats in Economy Class. Less Room to Recline. Gravity.

We now sleep in increasingly more upright and awkward positions, making it virtually impossible to have a restful sleep. Our neck muscles must now wrestle with gravity to hold up our heads. This can cause muscle strain and misalignment of the spine

The Unavoidable Truth

We cannot hold up our heads once we fall asleep. And as we travel more and sleep less, this can affect how we look and feel upon arrival at our destinations. Over time, these habits can have long-term health consequences.

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Did you know

With every inch of forward head droop, your head adds 10 pounds (4.5 kg) of additional pressure on your thoracic spine.

Tipping Point

With the evolution of travel, we have now exceeded the angle, or tipping point, at which our heads are stably supported by our headrests.

The Science behind the Tipping Point

When we sleep at more reclined positions, our heads are pulled back towards our headrest and into a stable position. This stability allows us to fall asleep and stay asleep because the muscles responsible for holding up our heads are being allowed to relax.

When we sleep more upright, our necks muscles must go into tension to stabilize our heads.

As we begin to drift off, our neck muscles begin to relax causing our head to become more unstable making it more susceptible to forward rotation and cervical spine misalignment.